市场营销、B.A.

The marketing major will equip you with a strong comprehension of business 和 the skills needed to perform the critical functions associated with directing the flow of products 和 services from the producer to the consumer. 学习的重点是准备, 生产, 定价, promotion 和 placement of goods 和 services in the h和s of customers.

You will use your analytical side to interpret data 和 研究, as well as your creative side to develop campaigns 和 strategies that meet the needs of businesses. You will learn to segment customers, develop budgets, analyze demographics 和 write marketing plans.

The major in marketing provides you with the background 和 skills necessary to apply expertise to the following areas: what new products should a firm introduce, 产品应该如何定价, how does one identify the best channels of distribution 和 how best to promote new 和 existing products.

课堂外的学习

学生 studying marketing have a number of opportunities to learn outside of the classroom through 实习 with local 和 regional businesses, corporations 和 non-profit organizations.

Working alongside experienced leaders 和 professionals, you can gain firsth和 experience in a wide range of marketing activities. 通过这些课外机会, 你利用实习机会培养了销售技能, 研究, 定价, 客户服务, 社交媒体, 产品推广及业务拓展.

Marketing majors have access to the many out-of-class opportunities in business, 包括出席会议, 学生组织, 出国留学、校友辅导及 社区外展 和 研究 (working within a course or independently with a faculty mentor).

职业发展机会

学生 majoring in marketing can pursue careers in retailing, 销售管理, 市场营销研究, 广告和促销, 消费品营销, 体育营销或工业营销.

作为一名项目毕业生, you are well-prepared for postgraduate studies in all areas of business—it provides excellent preparation for more advanced graduate work or other certificate 和/or licensure programs.

认证

Lenoir-Rhyne is accredited by the Southern Association of Colleges 和 Schools Commission on Colleges. B.A. in Marketing is also accredited by the 认证 Council for Business Schools 和 Programs (ACBSP).